Technology that creates prismatic effect on cartons unveiled
A new technology which is said to create a prismatic effect on cartons to help brands to stand out on shelf by attracting consumer attention has been introduced.
Jaholo, a special micro-embossing printing technology jointly developed by Janoschka and Amcor, produces prismatic and pattern movement effects on packaging. The technology, which can be applied to confectionery, food, healthcare and other product packaging, is designed to achieve a sense of premium quality for products.
“Our customers want packaging that generates visual attention and engagement for their brands,” says Ilya Syshchikov, vice president of innovation and strategy for Amcor’s folding carton business. “Jaholo creates a dynamic appearance, engaging consumers and enhancing their interaction with products.”
Achieved through a pre-press and inline gravure micro-embossing with UV, Jaholo is said to integrate seamlessly with current designs and decoration features, including metallic effects.
Lutz Braune, chief sales officer for Janoschka, adds, “The implementation of Jaholo requires no changes to our customers packing lines. It is easy to integrate, which accelerates time to market for consumer brands.”
More than 30 generic Jaholo patterns have been tested and custom designs can be developed through a barrel proof process.
With design flexibility, Jaholo is suitable for geometric shapes, patterns, lines, text and logos, with any background colour, according to the companies. Jaholo also complements current embossing, UV structures and other decorative effects and is compatible with various board types including SBS, FBB and laminated boards, they add.
Jaholo is supplied by Amcor from its two folding carton sites in Europe and Jaholo cylinders are produced at Janoschka’s engraving sites in Germany, Russia, Malaysia, Vietnam and Brazil. To meet growing demand, additional roll-out to Amcor plants in Asia and the Americas is planned by the end of this year.