New Product Round Up
Here is your weekly round-up of sweets and snacks news from our sister site, Sweets and Savoury Snacks World. If you have any new product launches you would like to be featured on the site, please contact [email protected].
- Mondelēz International has launched Cadbury Crunchy Melts – crunchy chocolate chip cookies with a soft melting centre – to the UK market.
- UK superfood brand Creative Nature has secured listings with three national supermarkets for its latest products.
- Confectionery brand Jelly Belly has partnered with Warner Bros Consumer Products to create a new line of superhero branded jelly bean products.
- Meatsnacks Group-owned brand Wild West is being updated with a new look, flavours and proteins to appeal to the modern snacking consumer.
- PepsiCo-owned Walkers is supporting the launch of its ‘Choose or Lose!’ campaign with a new TV advert that will air for six weeks from the end of this month.