Matte look packaging for confectionery

BOPP specialist Treofan has developed a new film with a matte look and surface that can be used to package products, including confectionery and chocolate.

The GPR 20 packaging film, Treofan says, combines optimised printing and sealing properties with a pronounced matte effect. Its innovative structure employs multi-layer technology, which is said to result in major improvements in three areas compared to conventional products.

Firstly, the film is dimensionally stable during the printing process due to its mechanical properties, allowing it to be processed more quickly.

Secondly, as the film’s surface and sealing properties are specially tailored to each other, seams sealed during the packaging process look high quality. Thirdly, on the exterior of the substrate, a specially developed surface creates a striking matte effect.

“The market demand for packaging with a ‘retro’ look is growing disproportionately in many different areas, from snacks to cosmetics,” says Jürgen Schischko, head of technical service at Treofan. “Our new GPR 20 brings benefits all round in terms of its look, feel and processing.”

A spokesperson for the company added, “Chocolate is one of the product types heavily engaging the trend of ‘retro-looking’ packaging which the matte effect helps create.”

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