Mars to reinvest $70m in US manufacturing
Mars Chocolate North America has revealed plans to reinvest $70 million in its US supply chain in a move that will enable it to offer more products and meet changing consumer demands.
The investment will add around 250 new jobs to sites across the country, ensuring that more than 95% of Mars’ chocolate products for the US are made in the country.
The move, Mars says, builds on more than $1bn in American manufacturing investments from the company over the past five years.
“Mars believes in the value of keeping our operations in America – it’s good for our people, our business and our consumers,” said Tracey Massey, president at Mars Chocolate North America. “This investment will create new American jobs in communities across the country while also enabling us to offer more product innovation, choice and transparency to our consumers.”
According to Mars, the US market is increasingly demanding products made in the country.
Nielson data shows that around 75 percent of millennials say buying American-made products is important to them.
The latest investment also comes at a moment when both consumers and retailers are demanding greater choice and seeking product variety across calorie and price options. By continuing to expand its US footprint, Mars says it will be better able to introduce new treats to satisfy diversifying consumer appetites.
“Our consumers are known for trying new things,” noted Massey. “They are increasingly paying attention to what they eat, but they also want to treat themselves. Our supply chain transformation will allow us to balance consumers’ unique, changing needs while continuing to meet demand for their most beloved products.”
Last year, the company pledged to commit more than $900 million into its US supply chain on top of its previous $1 billion investment. This included a $50m investment to expand its Wrigley’s Yorkville, Illinois facility, adding Skittles production, leading to a 25% increase in jobs. It also pledged to continuing to update the Mars Food Greenville, Mississippi factory through a $31m investment that has created more than 25 jobs.