Whitworths partners with DS Smith for packaging range
Dried fruit, nuts and seeds producer Whitworths has turned to packaging and supply chain specialist DS Smith for a tailored packaging solution for its new ‘Full of Super’ product range.
The new series of healthy snacks focuses on ‘superfood’ ingredients such as acai, quinoa and cacao. As the new range includes six different products, there was a real need for a flexible while impactful pack design, the company notes.
Mark Oaten, packaging innovation manager at Whitworths, explains, “The brief was for a packaging solution that worked across our range of six products, each with its own retail ready graphics. This is the first time we have used digital print for retail ready packaging, and we are delighted with the quality and image fidelity of print across the range.”
Kelly Harris, digital print specialist for DS Smith’s UK packaging division, adds, “We’re really pleased that the finished product meets Whitworth’s needs. Having the capability to offer digital print solutions means we can provide our customers with the flexibility and agility to develop their print and graphic needs within reduced lead times, produce small or large print runs, and link customers’ above the line campaigns to their retail ready packaging.”
DS Smith’s investment in digital print is part of its £100 million UK investment programme.
