Lycored targets growth in Iberia and North Africa
Lycored’s food and fortification business is set to increase its footprint in the Iberian Peninsula and North Africa after establishing a new partnership with the food division of Spanish ingredients distributor Indukern.
Based in Barcelona, Indukern’s food division will market Lycored’s natural colours, real food ingredients, fortification premixes and single vitamin forms throughout Spain, Portugal, Algeria, Morocco and Tunisia.
These include active ingredients for premixes and single vitamin forms. According to Lycored, they can enhance the nutritional profile of products and create new positioning opportunities across a range of sectors, including bakery, infant formula, dairy and other staple foods.
The company’s natural colours, meanwhile, include Lyc-O-Beta – a natural colour sourced from Blakeslea trispora, a beta-carotene-rich, allergen-free natural fungus, cultivated under carefully controlled conditions. Lycored claims Lyc-O-Beta delivers yellow-to-orange shades and provides a highly-stable alternative to sunset yellow (yellow 6) and tartrazine (yellow 5).
As well as an extensive sales network across the region, Indukern’s food division has application laboratories and pilot plant facilities – and offers expertise in categories that are key to Lycored’s business.
Thomas Adler, commercial VP for Lycored’s food division, said, “The Iberia and Maghreb regions are markets where we haven’t yet reached anywhere near our potential.
Albert Adroer Fortuny, global food division manager at Indukern, added, “As in other parts of the world, consumers in these markets want their products to have clean and clear labels, something that Lycored’s colours and real food ingredients are perfectly placed to offer. With health and wellbeing another top priority, we also see great potential for Lycored’s high quality premixes and single vitamins.”
