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Three in four (73%) of US consumers are willing to pay more for snacks made with high quality ingredients, new research suggests, as the move towards healthier snacking options becomes more evident.

According to research company Mintel, half (50%) of US consumers say healthier snacks would motivate them to buy more from specialty snack shops.

With millennials (consumers aged 18-34) being the most likely generation to visit specialty snack shops (85% versus 68% of consumers overall), they are also more likely to be motivated by healthy snack options (68 percent), Mintel found.

“Snacking is now a staple of the American diet and as consumers snack more often, they are looking for healthier ways to indulge with high quality ingredients. By including healthier snacks on menus, shops can expand their appeal beyond millennials, America’s primary snacking generation,” said Diana Kelter, foodservice analyst at Mintel.

With that, it’s all hands on deck in the office today as we prepare to send the July/August issue to press. In it, readers can look forward to features on how manufacturers can capitalise on growth in the savoury snacks market, alternative coatings, the future of forming and extrusion, extending the shelf life and quality of glazed products, as well as the evolution of multihead weighing technology.

In addition, Graham Godfrey looks at what specialist confectionery makers can learn from Champagne producers in order to differentiate themselves from other market players.

For September, we have features on bakery technology, gelling agents, as well as printing and branding. If there is anything you’d like to see featured in the issue, please contact [email protected].

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