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Millennials misunderstood

Why confectionery manufacturers should embrace the Generation Y as a key market opportunity.

As demographics go, Millennials haven’t had the best reputation over the years. Born between the early 1980s and the 2000s, they are commonly seen as the Peter Pan generation – delaying the passage into adulthood and financially unstable. This somewhat dreamy and escapist image has traditionally caused manufacturers to bypass Millennials as a lucrative customer base – yet, this misconception could cost brands dearly.

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