New Product Round Up

Here is your weekly round-up of sweets and snacks news from our sister site, Sweets and Snacks World. If you have any new product launches you would like to be featured on the site, please contact [email protected].

  • Sugar Bowl Bakery has unveiled four new flavours of its traditional Madeleine’s at Winter Fancy Food Show in San Francisco: lemon, pumpkin spice, orange and tuxedo.
  • Blackthorn Foods, a Northern Ireland fudge business, has launched a new chocolate under its established ‘Melting Pot’ brand.
  • Madagascan bean to bar chocolate company Madécasse has continued its sales drive after its chocolate bar range was launched in Sainsbury’s.
  • Butterkist is set to drive further sales for retailers in 2016 by investing £3m in advertising this year, a 50% increase on 2015, with its TV advertising campaign reaching a further 1m people.
  • Allen’s Peaches & Cream lollies will be granted its own pack after a vote by Australian fans.

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