Global cookies market

TechNavio, a technology research and advisory company with a global coverage, has announced the addition of a report entitled ‘Global Cookies Market 2015-2019’ to its offering.

According to the new report, several new varieties, ingredients and flavours have been introduced by cookie manufacturers in a bid to cater to the changing needs of consumers. Increased competition in the market is driving vendors to experiment with and expand their product offering while maintaining quality standards.

“Many vendors are offering added health benefits in confectionery products to counter criticism about the lower nutritional content,” says Faisal Ghaus, vice president of TechNavio.

The TechNavio report also found that various innovations in packaging could be a major market growth driver. Increasing demand for premium cookies has made packaging important for differentiation. In addition, small packs have become popular among calorie-conscious consumers.

Other key information covered in the report includes market segmentation, size and forecast through to 2019; market growth drivers; market challenges; market trends and prominent market leaders.

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