Flavour and fragrance trends
Bell Flavors & Fragrances has launched a new trend programme called Spark to introduce its 2015 flavour and fragrance trend inspirations. Bell’s trend programme has evolved over the years to become a dynamic programme that analyses different data points and generates trend insight for flavour and fragrance predictions and concepts.
“We wanted to find a name for our trend programme that communicated a clear benefit for our customers and found Spark to be fitting as it ignites limitless creativity,” says Kelli Heinz, Bell’s director of marketing and industry affairs.
“That said, Bell would like to officially introduce Spark – short, fiery, to the point and, we think, a perfect description for Bell’s trend programme. Like a spark, which ignites or fizzles out, consumer trends come and go. But you are left inspired all the same.”
Bell’s Spark programme will be a resource for analyzing consumer trends to influence flavour and fragrance inspirations. Using a unique process, Bell has uncovered new Sparks for 2015 that will provide insight for flavours and fragrances to translate into winning concepts.
Heinz explains how the Spark process combines the following research techniques to materialize flavour and fragrance inspirations:
World – We’re family run and firmly believe the most successful families constantly communicate. Our seven worldwide locations collaborate on market trends identifying the big picture and subtle market nuances, giving new meaning to ‘keeping it in the family’.
Lens – Exposure to industry product development innovation leads us down creative paths to discovering consumer and industry trends. Some think of it as a unique way of identifying trends– we think of it as putting on our glasses to see things through our customers’ eyes.
Pages – Call us bookworms, but reading, studying and analysing industry publications and websites helps keep our finger on the pulse of fragrance and ingredient trends.
Stats – Our 100+ years as a flavour and fragrance company have given us pretty good gut instincts on trends. But we are careful to support our intuition with secondary databases and market research.
Partners – Our marketing and R&D groups are allies in flavours, fragrances, botanicals and trends. They recognise their success lies in collaborating to support our customers’ successes.
“Bell is excited to launch it’s official trend programme, stay tuned for our 2015 flavour and fragrance trends,” says Kelli Heinz, director of marketing and industry affairs.
