Kellogg acquires stake in Bisco Misr
Kellogg Company has acquired a majority stake in Bisco Misr, one of the top packaged biscuits company in Egypt. This transaction advances Kellogg’s global snacks business in growing emerging markets.
“Bisco Misr is an excellent strategic fit for Kellogg, and Egypt is a growing market with a strong economy,” says John Bryant, chairman and CEO, Kellogg Company. “A number of Kellogg’s cereals and snacks are already offered in the market and the combination of the powerful Bisco Misr brands with Kellogg’s iconic brands provides a tremendous opportunity for growth.”
Headquartered in Cairo, Bisco Misr is a publicly-held company listed on the Egyptian Exchange. One of the most recognised baked goods companies in Egypt, Bisco Misr offers such highly popular brands as Bisco Luxe, Chico Chico and Bisco Wafers. With approximately 3,300 employees and three manufacturing facilities, Bisco Misr has a strong history in the Egyptian market dating back to 1957.
