Ice cream operation
Meiji Holdings Co Ltd and its subsidiary Meiji Co Ltd have announced the launch of operations for a new ice cream plant operated by Meiji Ice Cream (Guangzhou) Co Ltd. Meiji Ice Cream Guangzhou is the wholly owned subsidiary of Meiji. Located in Guangzhou, Guangdong Province, China, production at the newly constructed plant is scheduled to launch this month. Product sales in the South China region are scheduled to begin in late January.
Meiji Ice Cream Guangzhou will apply technology and expertise cultivated in Japan to develop a lineup of high value added products for the Chinese market. Japanese-inspired products will include an ice cream bar that combines condensed milk, a favorite among local consumers, with Japanese flavours such as sweet red bean and green tea. Other products will include chocolate ice cream, which continues to grow in popularity, and ice cream cups mixed with fruit. The target sales area will be expanded from South China to include East China and North China.
