Healthy alternative to sucrose
Sensus research has revealed that inulin can replace sucrose in food recipes, providing new opportunities for food manufacturers to create tasty, healthy products that consumers demand.
Based on a survey of more than 800 UK consumers, Sensus has discovered that the demand for healthy, tasty food is on the rise and that consumers are willing to pay a premium for it. A growing number of consumers are health conscious and increasingly seeking healthy food products. In fact, today’s savvy – namely younger – consumers are paying more attention to food packaging to determine ingredients and calorie content.
These same consumers are interested in food products containing inulin, a soluble dietary fibre that provides a strong – and healthy – alternative to sucrose as a sweetener. By incorporating inulin into their food recipes, manufacturers can produce healthy, tasty food products with no added sugar, fewer calories and high levels of dietary fibre.
