Cocoa programme wins award

The Hershey Company has received the prestigious P3 Impact award for its CocoaLink mobile phone program in Ghana at the Concordia Summit.

Cocoa experts create weekly text and voice messages based on the cocoa-growing calendar and farmers use their own mobile phones to register for and receive the messages.

“The CocoaLink program’s success in improving the lives of small-holder cocoa farmers, their families and communities is directly attributable to the power of its public-private partnership,” says Mike Wege, senior vice president, chief growth and marketing officer at The Hershey Company. “We are honoured by today’s recognition and thank our partners, particularly the Ghana Cocoa Board and the World Cocoa Foundation, for their efforts in connecting more than 1,700 cocoa communities across Ghana. From the beginning, we believed that a public-private approach would be the most effective way to use mobile technology to improve farming and communities while enhancing literacy and digital learning.”

Given by The University of Virginia Darden School of Business’ Institute for Business in Society, Concordia, and the US Department of State Secretary’s Office of Global Partnerships, the P3 Impact Award was created to recognise and honour the examples of public-private partnerships (P3) that have had the greatest impact on improving communities and the world. The award recognises the best practices and actionable insights in the public-private partnership arena, which includes any collaboration that features public, private, non-profit, or non-governmental organisations and addresses societal problems.

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2 responses to “Cocoa programme wins award”

  1. Boaz Ofosu Asiedu says:

    Cocolink is highly commended becouse,through their phone messages, they have made famers in my Region to be up and doing.

  2. Good work done by COCOLINK let keep it up to support our cocoa farmers.

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