Clean label starch

The Ingredion Group of companies has launched a clean label starch solution that combines instant viscosity with high freeze/thaw stability.

Novation Prima 340 functional native starch can be used in foods such cheesecake to keep their indulgent texture while undergoing extended ambient, refrigerated or frozen storage.

Novation Prima 340 is a gluten-free solution suitable for colour and flavour sensitive applications. The ingredient solution can be simply labelled as ‘starch’, ‘maize starch’, ‘corn starch’ or ‘corn flour’ in the UK, in line with consumer preferences.

Cathrin Kurz, marketing manager Wholesome and Bakery, Europe comments: “Today’s consumers are increasingly time poor so they are turning to pre-prepared foods, but still with one eye on the ingredients list.

“Existing instant functional native starch solutions were not able to offer the freeze/thaw stability that is important to retailers and end-consumers. Following nearly two years of research and development across the globe, we have developed the first pre-gelatinised starch, which has been proven to maintain or even improve the indulgent mouthfeel and with a high process tolerance.

“With over 20 years’ experience in clean label innovations, our team of culinologists and technical experts are on hand to help manufacturers switch easily from a modified to a clean label starch solution. From recipe reformulations to processing advice, we have the right balance of skills and food loving culture to ensure the end product meets the same high standards consumers have come to expect.”

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