Investing for growth
As part of its ambitious global growth plan, Synergy Flavours has made a series of investments to enhance its capabilities and service offering to customers.
The flavouring, extract and essences manufacturer has made a number of key appointments across its innovation, marketing and operations functions in Europe and has set its sights on increasing brand recognition with a new, modern logo and corporate visual identity and a new, engaging, global website.
New recruits across the company’s High Wycombe and Corby sites include Philip Ashman and Jennifer Connor in the innovations team, Christopher Hendrick in marketing and Mark Embery in sales, John Needham, Peter Wingrove and Craig Hall in operations and Andrew Phelps in IT. Bringing a broad range of expertise and skills, the new additions will help Synergy to provide best in class products and services and continue to forge long-term, collaborative partnerships with customers.
Christopher Hendrick, Synergy’s new category manager for brand and the sweet range comments: “It’s a very exciting time to join Synergy and I’ve been really impressed by the level of knowledge and passion here for the food and beverage industry.”
Having previously worked at Kinetica Sports in marketing and digital roles, Chris brings useful insights into consumer markets for nutritional products and his strong digital expertise will help the company to increase its profile and engagement with customers online.
