Specialist flavours launch
Maverick Innovations, the creator of specialist natural flavours, ingredients and aromas, introduced its range of Flavours with Provenance to the US market at the IFT Annual Meeting and Food Expo at the New Orleans Morial Convention Centre in New Orleans.
“We launched Maverick Innovations, the sister company to Omega Ingredients, at IFT last year and it was fantastic to receive such a welcome back to the show from our existing partners as well as a lot of new interest and contacts. For just over a year we have been supplying a number of the major American manufacturers of household food and drinks products with our flavours,” comments Steve Pearce, owner and CEO of Maverick Innovations.
“Our Flavours with Provenance were extremely well received, particularly the fruit flavours. But it was our nut-free nut flavours that stole the show on the Maverick Innovations stand; these comprise Nut Free Peanut, Nut Free Hazelnut, Nut Free Pistachio, Nut Free Almond and Nut Free Pecan. The new innovative range of flavours with heating and cooling effects such as ‘Fire and Ice’ also proved very popular” says Melanie Evans, technical and creative director of Maverick Innovations. “These demonstrate an initial heat followed by a cooling back note to enhance the various flavours.”
