Hershey to buy Van Houten Singapore

Barry Callebaut has sold 100% of its consumer company in Asia, Van Houten Singapore, to The Hershey Company. While Callebaut will retain ownership of the traditional Van Houten Brand, Hershey will own the license of the Van Houten brand name and related trademarks in Asia Pacific, the Middle East and Australia/New Zealand for consumer products.

Maurizio Decio, president Asia-Pacific of Barry Callebaut, says, “This divestiture will allow Barry Callebaut to focus entirely on our business with industrial and gourmet customers in Asia and the Middle East, which is our core business.” Ted Jastrzebski, senior vice president of Hershey International adds, “This acquisition complements our existing business in Asia and gives Hershey an immediate in-market presence in several high-potential markets, including Malaysia and Indonesia.”

Van Houten Singapore was founded in 1990. Fiscal 2007/08 sales revenue was approximately $20 million (€15.3m). Barry Callebaut will continue to use the Van Houten brand in its gourmet and vending mix business worldwide. The two parties did not disclose financial details of the transaction.

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